WHAT ACTUALLY MAKES PEOPLE TO LOVE A PARTICULAR PRODUCT?
User experience is what makes people love or hate a product. Therefore, the way you position your product and promote your brand on the market must be coherent with the customer experience you are striving for. When a customer likes a product, they will buy it again and make sure to tell people about it. Getting your customers to love your product is a guarantee for success. After all we need it to grow our business and maintain stability too.
WHAT IS USER EXPERIENCE?
User experience commonly known as UX refers to a person’s emotions and attitudes about using a particular product, system or service. It includes also the practical, experiential, affective, meaningful and valuable aspects of human/computer interaction and product ownership. Additionally, user experience includes a person’s perceptions of a particular product or system aspects such as utility, ease of use and efficiency.
TIPS THAT WILL MAKE CUSTOMERS FALL IN LOVE WITH YOUR PRODUCTS
MAKE IT USER-FRIENDLY: Remember that it’s all about the user experience. User experience is the key to people either loving or hating your product. Based on how easy it was to use and its effectiveness, people will purchase it again and recommend the product or they will not. In this new era of technology, creating a product with as many futures as possible may seem like the correct way to do it. However, sometimes it can make a product complicated to use and people don’t like complicated products.
YOU HAVE TO KNOW YOUR CUSTOMERS’ WANTS AND NEEDS: Always keep in mind that the purpose of a product is to solve the needs of your customers. Make it useful and essential for them to obtain. In order to know what they truly want, observe and talk to your existing and potential customers. Get to know them one-on-one, try to understand their lives and what they need to make it easier. Market research is a great way to identify what those needs are.
After gathering all that information, start thinking about creative ways to develop a product to solve those needs. If you already have something in mind, check if your product is giving customers what they want. If not, maybe you should consider modifying something to make it even more indispensable.
BE SPECIFIC: This way, you make sure the customer gets exactly what he or she really wants regarding their problem or desire. You also avoid giving them something to solve a variety of different troubles without actually solving any of them.
ALWAYS BE INNOVATIVE AND SIMPLE: Learning is part of the experience. This means that the user needs to learn how your product works and how to use it. Try making this easy with a simple design and a quick set of instructions.
CUSTOMER RELATIONSHIPS ARE KEY TO SUCCESS: Having a good relationship with your customers is essential to retaining their business, not to mention attracting more. Consumers like to be listened to and cared for. Give customers a way of getting in touch with you either by email, social media or by phone so they can tell you what they liked or didn’t’ like about your product. Try to build a relationship with them by asking for feedback and showing them that you care.
Creating a good relationship will improve the chances of people loving your product because customer care should be part of what you offer. Always keep in mind that the reason for a product’s existence is to solve a problem or desire and that involves listening to the people the product is meant for.
LET YOUR PRODUCT REPRESENTS YOUR BRAND: The way the product is presented to the market will also influence the customer’s perception of it. Branding is the part that takes care of this. What is branding in the first place? Branding is a unique design, sign, symbol, words or a combination of these, employed in creating an image that identifies a particular product and differentiates it from its competitors or other products. It’s also creating the identity of your product that represents what it stands for and everything it has to offer.
A brand always has to be coherent with its products, meaning that the product needs to cover the values and principles the brand is portraying. By this way, customers can relate themselves to the brand and product and are more likely to buy the product and get what they were expecting from it.